New research released by Cancer Council has shown that the downward trend in adult sunburn since 2003/04 has hit a hurdle with approximately 430,000 more sunburn cases found compared to four years ago.
The research showed that on a summer weekend around 2.4 million Aussies are getting sunburnt – 15% of Australians were found to get sunburnt over a summer weekend, 18% of men and 12% of women.
Although the total percent of sunburn cases has significantly lowered over the past ten years, the recent increase is seen as a cause for concern indicating complacency when it comes to skin cancer prevention.
The Cancer Council has called for a new national mass market skin cancer prevention campaign to remind Australians that skin caner is largely preventable and encourage them to take steps to lower their risk.
Source: Cancer Council – New research shows almost 2.4 million Aussie adults sunburnt on summer weekends